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Content is an integral aspect of any dotcom,
whether it be a portal, an e-commerce site or just a ordinary corporate
website. Content powers the Internet - it is at the very core of
the Internet as a concept and as an entity. Content drives traffic
and gets the eyeballs.
Content can have a high commercial value or a
negligible commercial value. But at it’s core, it has a immeasurable
intrinsic value that can do anything from creating just the right
(or wrong) impression to generating the persuasive power needed
to push the consumer to buy.
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At Quack Concepts, we understand that content
not only has value, but power and we are committed to helping
our clients realize and capitalize on the value and power
of content. We achieve this through a range of content-related
services, ranging from Content on Demand to Content Conceptualisation
and developing Content Strategies.
We are backed by fifteen Associates from
various fields of writing expertise. Our Associates have practical
hands on experience and expertise in almost every field involving
the creation, management and distribution of content, from
public and media relations to broadcast and audio visual production.
Quack Concepts goal is to bring together the best writing
talent under one roof and to enable dotcoms to tap into this
broad range of experience to generate articles, provide editorial
and writing services or consulting advice on strategy and
critical improvement.
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Quack Concepts Founder, Bernice Low has been writing since 1992
and has since published in the Star and various local magazines,
including Her World, Men’s Review and Education Quarterly.
Her more recent work includes several episodes of the locally produced
sitcom ‘Kopitiam’. On the Editorial side, Bernice served
as Editor (and later columnist) for the Malaysian Star Trek Fan
Club’s quarterly publication, DATABANKS and as Design Editor
of IMPACT, a weekly campus publication of the University of Nottingham,
UK. She also briefly served a stint as Junior Copy Editor and writer
at The Edge, Malaysia’s leading financial publication. Bernice
also spent 3 years as a Radio Presenter for the University Radio
Nottingham, with one year spent as the station’s advertising
manager, having responsibility in securing and producing the station’s
advertisements. Bernice holds a law degree from the University of
Nottingham, UK and a Certificate in Legal Practice (CLP) from the
University of Malaya.
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